The operating model
How to organise to win with AI
Five connected layers translate enterprise ambition into governed execution and measurable results. Accountability remains with the leaders closest to each decision; coordination connects their work.
Note. The operating model is a generic description and must always be adapted to the organisational structure.
- 01
Enterprise layer
Sets direction, governs the fabric and enables scale.
CEO · CIO · CFO · COO · CCO · CHRO · CRO / Legal · CDO · CTO
- 02
AI-Fabric™ coordination layer
Connects and orchestrates across the enterprise.
Strategy alignment · Portfolio management · Standards & governance · Execution enablement · Value realization
- 03
Value creation layer
Creates outcomes and owns P&L impact and adoption.
Business units · Regions · Divisions
- 04
Execution engine
Turns strategy into measurable results.
AI squads · Functional teams · Enterprise use cases · Reusable assets
- 05
Core design principles
Outcomes that matter. Value that compounds.
Strategic priorities · Clear decision rights · Strong guardrails · Disciplined execution · Relentless value realization
Executive accountability remains explicit
- CEO
- Sets strategic ambition, priorities and risk appetite.
- CIO
- Owns platforms, architecture and the technology foundation.
- CFO
- Owns capital allocation, investment discipline and value tracking.
- COO
- Owns operational transformation, productivity and delivery.
- CCO
- Owns commercial strategy, go-to-market and customer relationships.
- CHRO
- Owns workforce redesign, capability building and adoption.
- CRO / Legal
- Owns risk controls, compliance and regulatory oversight.
- CDO
- Owns data quality, access, governance and permissions.
- CTO
- Owns product AI, R&D, engineering excellence and digital products.
- Business units
- Own use cases, customer outcomes, adoption and P&L impact.